Wednesday, June 27, 2012

Pre-Interview Research




The first step for preparing for your interviews is undeniably research. Beyond your own background and stories, what can you talk about if you get asked questions like these:

What do you know about what we do here?
Why do you want to join our company?
What kinds of projects would you like to get involved in?
What can you offer to your future colleagues here?

The recipe for a complete and compelling answer to any of these questions comes in three simple and interlocked parts: a) facts about yourself and b) how they are connected to c) facts about the company and/or its customers.

Here's a checklist of things about the target company you will interview for that you should start researching:

1. What they sell.
2. What they want to grow.
3. What areas they may shrink back.
4. Countries they are moving into or moving out of.
5. Who their customers are and what they want/need.

Go shallow across the company as a whole for each part, and then do a deep dive in your particular areas of interest or expertise.  More questions will arise the more you research.

Lastly, do you know who your interviewer is? If you have a name and title, and have never met this person, do your homework.  It won't be hard to determine their career path and focal areas, and a quick scan over a LinkedIn profile may also help you to figure out non-professional points of interests or things you may have in common with them.

John Couke
john.couke@gmail.com






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